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Wild Aid / Local singer Tien Tien bites her nails in a photo of the “Nail Biters” collection, part of a namesake rhino campaign launched by WildAid Vietnam in January 2016.
Twenty-six Vietnamese artists have recently joined a rhino protection campaign by posing for a photo collection in which they are featured biting their nails.
Titled “Nail Biters,” the collection is part of a namesake campaign launched by the Vietnam chapter of the U.S.-based environmental organization WildAid.
It is meant to raise people’s awareness of using rhino horns in Vietnam and call for actions from the community to protect endangered rhinos by not consuming the horns.
Based on scientific research that shows rhino horn is mainly made of keratin, a protein that forms nails, the campaign aims to emphasize the message that it is childish to spend hundreds of millions of dong buying horns which are similar to what can be found on human fingers.
Moreover, within the framework of the campaign, a contest titled “Challenge of Biting Nails with Vietnamese Celebrities” also kicked off on Friday.
The contest encourages participants to partake by taking a photo capturing them or their friends biting their nails creatively and posting it on Facebook with hashtags #canmongtay #sungtegiongmongtay #nailbiter to spread the campaign’s message.
Awards of the contest, running until January 31, include a gala dinner with more than 30 artists and other gifts.
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