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New bakery promises bread at competitive prices
7:41 CAT | 22 Sep 2017
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The Premier Group, the Mozambican shareholder in the Espiga d’Ouro industrial bakery, inaugurated on Thursday in the southern city of Matola, has promised to provide bread at competitive prices, with loaves of consistent weight and quality.
Speaking at the inauguration ceremony, the chairperson of the Premier Group, Hussein Ahmade, said the bakery has four production lines which can work 24 hours a day, guaranteeing daily production of 1.5 million baguettes, 860,000 rolls and 135,000 sliced loaves.
A fleet of trucks will carry the Espiga d’Ouro products throughout the day to distributors in Maputo and Matola.
“We recognize that we cannot yet meet the full expectations of the Mozambican people”, said Ahmade. “At least in the initial phase we will not be able to meet the full demand of Maputo city and province, let alone of the entire country. But we believe we are bringing benefits to the public”.
He promised that Espiga d’Ouro will comply with good practices of hygiene and safety at work. The factory will employ 800 workers directly, in three shifts covering the entire day. When indirect employment is included, he added, Espiga d’Ouro will create 1,200 jobs.
Between them, Maputo city and province have a total population of about 3.5 million people, and Ahmade claimed that represents a daily demand for at least 5.25 million baguettes. Since Espiga d’Ouro cannot meet this demand on its own, Ahmade believed it does not threaten to suffocate smaller bakeries.
Source: AIM
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