Mozambique: Polana Hotel launches customer loyalty program

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Mozambique: Polana Hotel launches customer loyalty program

1:58 CAT | 07 Aug 2025

FILE- For illustration purposes only. [File photo: Polana Serena Hotel]

The Prestige Club, an innovative customer loyalty program from the legendary Hotel Polana, was launched in Maputo on Wednesday night.

The initiative is based on a digital app that allows guests to sign up, access their digital card, and automatically accumulate points as they use the hotel’s services.

“What’s the biggest innovation of this app? From Maputo, without using Booking.com or any other platform, you can book a room at any hotel in the group through the app. And, upon booking, you immediately receive a discount that can range from 15% to 50%,” explained Osvaldo Enguane, Marketing Director of Polana Serena Hotel.

According to Enguane, the Prestige Club includes packages for accommodation, restaurants, bars and spas.

“Discounts vary by category. You start with the Classic category right after signing up. As you spend, you move up to Gold, then Black. Finally, you can sign up for the Prestige Place card, for $95 per year, which offers you numerous exclusive benefits,” explained Enguane.

The launch event brought together several celebrities and regular guests of the Polana Hotel, in an atmosphere marked by music, lights, and glamour.

Present in several African countries, such as Kenya, Tanzania, Rwanda, Uganda, and others, the Serena Hotels group allows its guests to access the services of all the chain’s properties through the app, benefiting from the same discounts and benefits, regardless of location. Members of te Prestige Club gain access to exclusive benefits across Serena Hotels in over 33 destinations across 8 countries.

By Onelio Duarte

Source: Integrity