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FILE - For illustration purposes only. [File photo: Daniel David on Linkedin]
The ability to anticipate new challenges has enabled Mozambique’s oldest private daily newspaper, O País, to survive for 19 years, the CEO and chairman of Sociedade de Informação e Comunicação (Soico), the entity that owns the publication, has told Lusa in an interview.
“We were the first daily newspaper in colour in Mozambique and we were the first newspaper to also launch into e-paper, into digital, and at the moment, at nineteen years old, we think we’re grown up,” said Daniel David, who heads Mozambique’s largest private media group, Soico.
The Soico group also owns the generalist free-to-air television channel STV and its offshoot STV Notícias, which will mark its 10th anniversary in 2024, having been the first news channel based in a Portuguese-language country in Africa.
David maintained that the big secret is to look at the consumer identified as the recipient of the type of journalism that the group practises, because it is the reader segment that sustains the project.
“The consumer of our product is what determines whether we will grow or not and we will adapt” to the demands of the newspaper’s users, continued Soico’s president.
O País, he continued, is a title focused on a specific class of readers and essentially with content in the areas of economics, politics and society.
The newspaper is centred “on what we call: ‘O País, the truth as news’, mainly on economic, social and political issues, and, at the moment, in the area of technology and information,” he explained.
David pointed to “fake news” and the proliferation of news content on social networks as a “disruptive” challenge that requires a reaction in the form of an update of the regulatory framework for the media in Mozambique.
“Digital platforms bring challenges for the readjustment of the regulatory framework, both for media professionals and for society, bearing in mind that we have challenges with social networks and fake news,” he said. “Those who don’t adapt will die.”
Because “adaptability” to the new times is a factor of resilience, O País will announce a new “repositioning” strategy in the market in the near future, said Daniel David, without going into detail about the next steps.
The leading daily in Mozambique is Notícias, which was founded in 1926 and is currently owned by public entities.
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