Mozambique: MSMEs contribute 23.4% to the GDP
With the opening of the new store, the company now has more than 115 employees and 15 stores across the country. [Photo courtesy: AQI]
After the complete rebranding and the opening of its store in Maputo, AQI continues its expansion by opening another store, this time in the city of Beira, next to Supermercado Recheio, formerly Jumbo Pioneiros. The store has more than 800m2 and more than 15,000 references of a variety of products for the areas of agriculture, fishing, livestock and much more.
The opening of the store in Beira is the recognition of Beira as a geographically strategic location for the implementation of its distribution platform to supply 15 stores and more than 600 agro-dealers nationwide.
The AQI Store in Beira was inaugurated on Tuesday 31st of January by Lourenço Ferreira Bulha, Governor of the Province of Sofala and also heard the testimony of a success story of an agro-dealer who, with the support of AQI, was able to grow his business and help many other families living in remote areas with limited access to agricultural and fishing inputs.
The inauguration was also attended by AQI partners, customers and suppliers who, on the occasion, got to know the facilities of the largest store selling agricultural and fishing products in the central area, the result of a global investment of around 30 million meticais.
“We believe in Beira”
Rui Brandão, AQI’s CEO, took the opportunity to reinforce the concept of the brand. “Due to its geographic location, the city of Beira will be of strategic importance for AQI. This is the opening of our 15th store, providing a wide range of products, fishing accessories and technical advice, hoping to contribute to the improvement of the quality of life of the population of this city. Furthermore, by installing here the largest logistics platform of the company, which intends to supply the whole country, we are saying that we believe in Beira and AQI made an investment of around 30 million meticais,” he said.
The new store in Beira, like the AQI store in Maputo, plays a leading role in the brand’s aim to have a uniform image from the north to the south of the country.
AQI means that, in order to have a good outcome, it is necessary to start well, it is necessary to have quality seeds, adequate technical advice and good instruments for a good harvest. Therefore, we want all our customers to feel that AQI has everything for a good harvest.
With the opening of the new store, the company now has more than 115 employees and 15 stores across the country. It also has a unique distribution network in the various provinces, made up of more than 600 agro-dealers (resellers). This allows its products to reach the most remote places, an added value in a country the size of Mozambique.
The AQI brand wants to contribute to the sustainable development of the country, improving the quality of life of Mozambicans through a strong commitment to quality products that can reach everyone. AQI’s greatest wish is that all Mozambicans have equal opportunities in accessing different natural resources to help them develop their own livelihood (private or business), regardless of where they are in the country, and thus be able to take advantage of these resources in the best way for them and for a better Mozambique for all.
The brand specializes in offering products in the area of agriculture, fisheries and livestock, becoming a major ally of production in Mozambique. Lately, it has further expanded its product portfolio to provide a greater and more diversified offer with the aim of satisfying the needs of different customers, counting in its portfolio with the line of Pets, Irrigation, Gardening, Swimming Pools, Camping and much more.
READ: Mozambique: Casa do Agricultor is rebranded as AQI
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