Maputo municipality and INAE recall that selling and consuming alcohol on the beach is prohibited – A Verdade

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Maputo municipality and INAE recall that selling and consuming alcohol on the beach is prohibited – A Verdade

3:52 CAT | 25 Nov 2019

Photo: A Verdade

At a time when brewers are looking for innovative strategies to sell more alcohol to Mozambicans, Maputo Municipality and the National Inspectorate of Economic Activities (INAE) have pointed out that the law does not allow the sale and consumption of beer or any other alcoholic beverages on sidewalks, car parks or seafront roads, nor on the capital’s beaches.

In addition to keeping its main brand at the same price since 2014, Cervejas de Moçambique (CDM) have now devised a new way to market their product, using street vendors who carry a container on their backs which allows them to serve alcoholic beverages through a pipe. CDM’s competitor, Heineken Mozambique, has even trialled a way to deliver alcohol to wherever Mozambicans might be by converting a bus into a travelling bar.

Coincidentally or not, Maputo Municipality and the INAE went to Costa do Sol beach this weekend to remind vendors that, since April 2014, the law has banned the sale and consumption of alcoholic beverages anywhere on the sea front or in any public place.

In light of Decree no. 54/2013, of 07 October, approving the Regulation on the Control of Production, Marketing and Consumption of Alcoholic Beverages (below), the sale and consumption of alcoholic beverages (of industrial or traditional manufacture with an alcohol content above 0,5% vol.) is forbidden in public places, such as gas stations and their convenience stores, within 500 metres of schools or other educational institutions, in parks, gardens or on roads, in buses, at taxi ranks, in markets and by street vendors, from 8:00 p.m. to 9:00 a.m. the next day, except in restaurants, eaters, nightclubs, bars and pubs.

Contacted by @Verdade, CDM clarified that containers allowing several litres of fresh beer to be carried on vendors’ backs were not being distributed. “They were used experimentally by a third-party event promoter. Tests were conducted last weekend on the beach in the Soccer Field area,” CDM explained.

By Adérito Caldeira

Source: A Verdade