MKT universally stands for Market and in Mozambique this concept is even broader. Market here includes the formal and informal environment. This brings an even greater challenge to the advertising industry. It is crucial to know the “Market” before you advertise your brand.
Because it is common to see successful worldwide brands lose their power due to adapted advertising campaigns that don’t speak the consumer’s language and end up not reaching their communication goals. This is where we bring an additional up value to your communication strategies.
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