Clarisse Machanguana Foundation launches nationwide HIV campaign – Mozambique

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Clarisse Machanguana Foundation launches nationwide HIV campaign – Mozambique

5:02 CAT | 13 Jun 2016

Fundação Clarisse Machanguana Facebook / Clarisse Machanguana

The Clarisse Machanguana Foundation (FCM), founded in 2014, is a Maputo-based, non-profit organization focused on empowering Mozambican youth through its three primary pillars of health, education and sport. Clarisse is Mozambique’s most successful basketball player, who had a 22-year career playing for the NBA in the USA and internationally. She was appointed as UNICEF Goodwill Ambassador on 20 May 2016.

Funded by PEPFAR, Saber É Viver ( To Know Is To Live) is the foundation’s first mass media campaign. It is a nationwide, HIV initiative focused on increasing the number of children on anti-retroviral treatment. The core of the campaign is de-stigmatisation and re-branding HIV. Key messaging is that children on treatment live long and healthy lives. FCM’s overall vision for the campaign is to change the conversation around pediatric HIV and treatment and promote healthier living for a better, more inclusive Mozambique.

Starting on 13 June 2016, Clarisse will be leading her dynamic team through the country, starting in Cabo Delgado in the north and travelling south to complete the 48-day (seven week) journey in Maputo City on 30 July. She is expected to reach more than one million people through a variety of community and school events, radio and TV shows.

The route includes 36 districts across seven provinces (Cabo Delgado, Nampula, Zambezia, Inhambane, Gaza, Maputo Province and Maputo City). Media productions, focused on de-stigmatising, include participation from well-recognized, socially influential, Mozambican figures like UNICEF ambassador and singer Neyma, social activist and singer/guitarist, Roberto Chitsondzo and the current head coach of the National Football team, Abel Xavier. In addition, there will be event appearances, a campaign film, and public service announcements released for TV and radio including prominent officials such as the Minister of Health, Dr. Nazira Abdula; the Minister of Education and Human Development, Jorge Ferrão; and the Vice Minister of Youth and Sport, Ana Flávia.

FCM’s Saber É Viver campaign has partnered with 7 leading technical organizations with expertise in the public health sector here in Mozambique (Centro de Colaboração em Saúde, Ariel Glaser Foundation, Elisabeth Glaser Pediatric AIDS Foundation, Columbia University’s ICAP, Friends in Global Health, Centers for Disease Control and Prevention and PEPFAR). In collaboration with these partners, FCM will host large events each Saturday in 7 provincial capitals which will include a 5km walk through the city, a health fair, a screening of the campaign film, and musical performances by local and nationally acclaimed artists like Mr. Bow.

Over the seven weeks, Clarisse will also make daily visits to district locations to implement almost 50 events hosted at schools and community centres using interactive presentation techniques, debates, film screenings to combat stigma and discrimination while teaching young people and communities about HIV and anti-retroviral treatment. The foundation will also join together with young students and aspiring local artists to mount 15 murals along the route.

Source: Fundação Clarisse Machanguana