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Zara’s global women’s men’s and kids’ collections will be available online for the first time to customers in Mozambique, Angola, Cameroon, Congo, Ivory Coast, Senegal, Kenya, Mali, Namibia, Tanzania, Madagascar, Zimbabwe and Ghana, among others, starting today.
Spain-based clothing retailer Zara will make its products available to online shoppers in an additional 106 countries, many of them in Africa, parent firm Inditex announced on Wednesday.
Despite a 41 percent increase in 2017, online purchases account for only 10 percent of Inditex’s group net sales, lagging some of its rivals.
Shares closed 5.2 percent higher after the news, clocking up the second biggest daily gain on Spain’s stock index.
Inditex said many of the new overseas markets were in Africa and included Angola, Ivory Coast, Senegal and Ghana. The online store was also being launched in numerous parts of the Caribbean and Indonesia, it said.
Countries or territories that do not have physical Zara stores will be able to access a dedicated platform from Thursday, with orders processed in Spain.
“From tomorrow, Zara’s global women’s, men’s and kids’ collections will be available in a total of 202 markets, underpinned by the integrated store and online platform,” the company said in a statement.
However, of those 202 markets, 47 will still not have an online shopping option. An Inditex spokesman said that the company will further expand its online offering, aiming to have all its brands available online by 2020, as previously announced.
Following the launch, Zara customers in the countries covered will be able to place orders in euros, including shipping costs and custom charges, the company said. Orders will be fulfilled from the online platform in Spain.
Inditex is seeking to integrate online sales with its store network by focusing on large, attractive shops where customers might try on items to buy later online.
Inditex full communique below:
On Thursday, November 8, Zara will launch online sales through a dedicated worldwide online platform – http://www.zara.com/ww – thus bringing its fashions to customers in 106 new markets.
Most of these new markets are in Africa and include Angola, Cameroon, Congo, Ivory Coast, Senegal, Kenya, Mali, Mozambique, Namibia, Tanzania, Madagascar, Zimbabwe and Ghana, among others. The online store is also making its début in numerous parts of the Caribbean and Asia.
The http://www.zara.com/ww platform, which is available in English and French and is supported by dedicated customer service similarly available in both languages, will feature new items from the women’s (including the Woman, Trafaluc and Basic lines), men’s and kids’ collections twice a week. The simple and intuitive browsing experience, configured for all devices, has been designed to enable the brand’s collections to be shopped as entire looks, thanks to its Corner Shops, which organise the ranges into curated collections (such as the current Dress Time theme), and Stories, which take shoppers on a visual tour of capsule collections and trends.
Zara customers will also be able to shop the brand’s Join Life range, a selection of garments made from more sustainable raw materials and using more environmentally-friendly processes. In this specific section of the http://www.zara.com/ww platform, consumers can find out more about the stringent sustainability, environmental and quality standards that govern everything Zara does in order to generate value beyond profits.
http://www.zara.com/ww accepts widely used online payment methods such as PayPal, as well as all the main credit cards. Orders will be processed in euros, grossed up by the corresponding delivery and customs charges, and fulfilled from Zara’s online platform in Spain; they will be received within three to seven days.
Zara targets shoppers who are looking for the latest fashion trends at responsible prices. This vision, coupled with the feedback obtained from customers from our stores and online platform all around the world, fuels the constant updating of its collections. Twice a week the stores receive new fashions embodying the standards of quality and responsibility that set Zara apart.
The brand was born in 1975 in La Coruña, in the northeast of Spain, where it is still headquartered today. It currently has stores in 96 countries and sells its fashions in 202 markets.Source: Euronews / PR NewsWire / Inditext
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