Mozambique should create a new business model based on Culture

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Mozambique should create a new business model based on Culture

12:46 CAT | 14 May 2018

O País

Culture is the soul of a people, and, well exploited, generates income to both artists and the country. To that end, it is necessary to believe in the potentialities of the various artistic and cultural manifestations.

This is the view of saxophonist Moreira Chonguiça, who, on Friday morning at the 5th edition of MOZTECH in the Joaquim Chissano Conference Centre, inaugurated a panel discussion with the question: “New business models – do I need to have a product to sell?”

The gist of the saxophonist’s message is that it is necessary to create a new business model in the country, but that this is difficult to achieve because Mozambique has not yet been structured the best of what it has: its culture. The central question Chonguiça says, is: “How to create security and a private sector appetite to come to us not as a sponsor, but as a partner”. Leaving the question in the air, he stressed that you cannot have new business models without structure. And, furthermore, the biggest problem for artists, he added, is that there is no trust in cultural issues, because culture is seen as side-lined.

Chonguiça dreams of artists making a living from art, which is not possible as long as the theory of negative anticipation persists in relation to what he considers noble societal causes. According to Chonguiça, one must learn from experience in other places – like South Africa, for example, where museums and jazz are turned into revenue attractions. “Maputo is one of the most creative cities in the world, but this is not noticed because there is no synchronisation of artistic-cultural events.”

Chonguiça coloured his approach and his positions on the power of art and music, in particular, inviting the More Jazz Big Band to intervene in the event with its saxophone sounds.

By José dos Remédios

Source: O País