Don’t tell Lenin: making money from communist nostalgia

When his fancy imported American bicycle was stolen, Romanian Andrei Botescu was inspired to cycle back in time to his country’s communist past. Hunting for a replacement bike back in 2012, Mr Botescu decided that the best way to avoid a repeat theft was to buy a humble Pegas, the ubiquitous bicycle produced by a … Continue reading Don’t tell Lenin: making money from communist nostalgia