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Cervejas de Moçambique (CDM) this week announced that its ‘Devolver’ [Give Back] project, launched in July last year and which made the company’s 330ml 2M, Manica, Laurentina Preta and Laurentina Clara bottles returnable, has exceeded expectations by reducing glass imports by around 320 million meticais [around EUR4.5 million], a direct positive contribution to the country’s balance of payments.
Consumers benefited most, since they achieved a total saving of 276 million meticais, the equivalent of 10 meticais for each 330ml returnable bottle, allowing CDM to hold prices at a time of general inflation.
To this must be added the positive environmental impact achieved by the campaign, avoiding more than 4,000 tons of glass to be disposed of.
The figures reflect the important socio-economic and environmental contribution of the campaign, but for the benefits – reduction in imports, reduction of refuse, and savings to consumers – to continue to grow, everyone must be committed to choosing and returning the bottles in question.
The CDM hopes to continue to develop projects that promote national production and help change harmful behaviour. The bottle recycling campaign will continue as a way to reinforce the benefits for the consumer, the economy and the environment, with the ultimate goal of making returning bottles a natural habit for all Mozambicans.
About Cervejas de Moçambique
Cervejas de Moçambique (CDM) is a 20-year-old company that resulted from the privatisation of the former Sogere brewery in 1995. The company now owns a portfolio of brands including the history brands such as Laurentina and 2M.
CDM has three factories, located in Maputo, Beira and Nampula, is one of the country’s leading employers and one of the largest taxpayers to the Mozambican state budget.
As part of its commitment to the country’s development, the CDM has in recent years strengthened its position and invested in its brands, expanded its production capacity and developed projects with a high socio-economic return such as Impala beer.Source: CDM