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Compal brand fruit juices produced at the Portuguese brand’s factory in Boane are since yesterday on the way to hundreds of Pick’n’pay chain stores in South Africa and surrounding countries.
The first order of 300,000 litres of five different juice flavours got a commemorative send-off when it left Boane, 30 kilometres from the capital, yesterday.
“This is our first major customer outside the country,” the company’s chief executive officer, Fernando Oliveira, said during the departure of the one-litre packages for the South African border just 50 kilometres from the factory.
Pick’n’Pay is the factory’s first large scale customer and will boost production at the unit, which can produce 20 million litres of juice per year running a full three shifts, by 30 percent.
Oliveira told Lusa that the company expects to be exporting to most of the Southern African Development Community countries by the end of the year. “This year we will use half of this capacity, so we have time to enter new markets,” Fernando Oliveira told Lusa.
As well as South Africa, Pick’n’Pay has stores in Swaziland, Lesotho, Botswana and Namibia where it can place the Made in Mozambique juices.
Compal Mozambique already exports to Madagascar and Malawi on a smaller scale. Zimbabwe and Zambia are its next targets
Mozambique’s Minister of Industry and Commerce, Max Tonela, cites Sumol + Compal as an example of how “diversification” of Mozambican exports can help balance the country’s trade and foreign exchange inflows.
The Boane unit has the capacity to make juices and fruit nectars of the Compal and Gud brands, but other parent company flavors and formats that are not yet locally produced are also distributed.
Sumol + Compal Mozambique, now in its fourth year of operation, is a subsidiary of the Portuguese company which, according to the information it provides, exports its main brands “to more than 70 countries in the world and has a relevant presence on the African continent.”
Sumol + Compal Mozambique was the company’s first industrial project outside Portugal, with an accumulated investment of more than EUR11.1 million.Source: Lusa