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The Portuguese comany SUMOL+COMPAL has begun to export fruit juice produced at its factory in Boane, 30 kilometres west of Maputo, to the South African supermarket chain Pick n’ Pay.
Mozambique’s Minister of Industry and Trade, Max Tonela, on Wednesday witnessed the first shipment of drinks being loaded onto trucks at the Boane premises of SUMOL+COMPAL-Mozambique.
Cited in a press release from the company, Tonela stressed the importance of the Boane factory in creating wealth and jobs and generating exports. “The growth of exports is fundamental for strengthening the Mozambican economy through the entry of foreign exchange”, he said.
The Minister challenged SUMOL+COMPAL to use Mozambican raw materials, rather than rely entirely on imports.
The Chief Executive Office of SUMOL+COMPAL-Mozambique, Fernando Oliveira, said the agreement with Pick n’ Pay “is confirmation of the excellent work the company has undertaken and a recognition of the high quality standards of Compal brand goods produced in Mozambique”.
“We want to increase considerably the exports of goods with value added in Mozambique, and contribute to the development of the country”, he added. “To enter the prestigous Pick n’ Pay chain, it was fundamental to obtain the South African FSA (Food Safety Assessment) quality certificate which we achieved in November 2016, as the result of an independent audit”.
The contract with Pick n’ Pay marks a major step forward in exports from the Boane plant. Up to now it has only exported small quantities to other South African buyers and to Madagascar. The company say it also has orders from Zimbabwe, Zambia and Malawi
12.6 million US dollars was invested in the Boane factory, which opened in May 2013. It employs 102 people, and has the installed capacity to produce 20 million litres of fruit juices and nectars per year.
The factory uses the same TetraPak packaging technology as in the SUMOL+COMPAL plants in Portugal. The company guarantees that its Boane products are identical to the drinks produced in Portugal, with an identical quality guarantee. It produces 16 different flavours, in packs of one litre, 500 millilitres and 250 millilitres.
The fruit juice market is highly competitive. In both Mozambique and South Africa, SUMOL+COMPAL products are competing against drinks from such well-kown South African brands as Ceres and Liquifruit.Source: AIM