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Lusa (File photo) / A view of Maputo
Mozambique’s National Inspectorate of Economic Activities (INAE) will from now on monitor advertising agencies to avoid “messages that violate public morals,” newspaper Noticias quotes the institution’s director as saying.
“There are advertisements on public highways, especially in the cities of Maputo and Matola, where national symbols such as the emblem of the republic are used improperly,” Ali Mussa said.
The new INAE inspection regime, which comes into force in the coming days, will encourage respect for the country’s advertising code, and will also target the misleading messages put out by some advertising agencies.
As well fining them, the INAE will suspend the license of companies found distributing dubious advertising or advertising that offends public morals.Source: Lusa
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